PLAYING THE GAME To play the game, Place the cards face down on the table in orderly rows. Each player has a turn. The player turns two cards over to show the letter, picture, word or word part. If the cards go together, the player takes the pair and takes another turn. If they don’t match, the player turns the cards back over and the next player has a turn. The player who has the most pairs at the end of the game is the winner. This is very similar to Memory.